Demand for precipitated silica is forecast to grow by 6% or more annually over the next decade. The most significant driver of this growth is tire manufacturing.
Yava’s market strategy
♦ Yava’s initial output will be sold into the rubber and plastics industries
♦ At the same time, Yava will work to qualify as a supplier to tire manufacturers
♦ Yava will work with one or more tire manufacturers to develop new, customized silica products tailored to the demands of tomorrow’s green tires
Advantages of precipitated silica in tires

♦ Lower rolling resistance yields lower vehicle energy consumption
♦ Improved traction and braking, especially in wet conditions
♦ Longer life – reduced carbon footprint in both manufacturing and use