Demand for precipitated silica is forecast to grow by 6% or more annually over the next decade. The most significant driver of this growth is tire manufacturing.

Yava’s market strategy

  • Yava’s initial output will be sold into the rubber and plastics industries
  • At the same time, Yava will work to qualify as a supplier to tire manufacturers
  • Yava will work with one or more tire manufacturers to develop new, customized silica products tailored to the demands of tomorrow’s green tires
  • …rapid development in the automotive industry [is] forcing the tire manufacturers to develop new tires. Silica, being a major raw material for tires, is also technologically changing rapidly. Tire and silica manufacturers are joining hands to develop new kinds of silica to address the contradicting requirements of the “magic triangle”–Rubber World

Advantages of precipitated silica in tires

  • Lower rolling resistance yields lower vehicle energy consumption
  • Improved traction and braking, especially in wet conditions
  • Longer life – reduced carbon footprint in both manufacturing and use